How to be a powerful ‘black’ person – summarised principles part 1

This post is based on Anthony Robbins’ & Joseph McClendon III’s book Unlimited Power: A Black Choice, ISBN 9780684838724. It’s basically a summary of all the principles listed therein, beginning to end. Admittedly I don’t follow them all but I feel they are mostly very useful. As you’ll notice they’re not specifically for ‘black’ people, they’re for everybody. Joseph, however, decided to gear this book specifically toward us, to help us realise we are entitled to success too. 

I split it into 3 parts because the whole summary is too long for a single post. The other parts are coming soon.



Joseph McClendon III



Anthony Robbins

  • Power is the ability to act, and power is a constant in the world. Everyone has it and uses it in different ways & degrees. 
  • You either do what you plan for yourself or follow someone’s plans for you. 
  • We are always producing results, whether they’re ones we like or not. 
  • To master our lives we must master our communication, internal (to ourselves) & external (to others). The quality of external communication determines the quality of our outer success. 
  • Nothing has any value or meaning except what we give it. 


(or how to get what you want)

  1. Know what you want (and find someone who’s achieved it & model them*)
  2. Take massive action
  3. Recognise what results you’re getting
  4. Change your approach until you actually get what you want! 


  1. Passion – the sheer love and sense of purpose you have for a result you want!
  2. Belief – whether you think you can’t or can do something you’re right. Beliefs are choices, complete with consequences! 
  3. Strategy – plans on how to organise resources and use them in the best way!
  4. Clarity of values – a subgroup of beliefs, specifically ones that determine what’s right & wrong for you. Remember, success only comes when your efforts agree with your values!
  5. Energy – same as passion, plus physical energy to carry out your goals (more on how to cultivate this energy in another post)!
  6. Bonding power – the skill of building rapport with people from all kinds of backgrounds! 
  7. Mastery of communication – both with self & others!
  • The difference between success & failure is communication, how we perceive events & what we do about them.


  1. Beliefs: match what you believe about yourself to their self-beliefs
  2. Mental syntax: rearrange your thoughts into the same or similar order
  3. Physiology: copy their posture, moves, facial gestures, etc
  • Choose representations that support you. 


  1. Environment
  2. Personal experiences, large & small
  3. Knowledge
  4. Past results
  5. Desires (treat them as if they were already fulfilled)


(Joseph calls them The 7 Lies but I think Beliefs is a better term)

  1. Everything happens for a reason/ purpose, and it serves us in some way
  2. Failure doesn’t exist, only results
  3. Take responsibility for whatever happens
  4. You don’t need to understand everything to be able to use it
  5. People are your best resource
  6. Work is play. If it’s not, it should be
  7. Success doesn’t last without commitment
  • Regarding our internal representations (ie. memories/ imaginings/ thought patterns), we can change the CONTENT (the what) or the CONTEXT (the how/ where/ when). 
  • This can be done via visual (altering brightness, proximity, size, colour, focus/ resolution, position in our field of vision, etc), auditory (altering volume, rhythm, tone of voice, bass, place, accent, etc) and kinaesthetic means (temperature, smoothness, softness, suppleness, consistency, position in the body, etc). 
  • It’s usually possible to predict the state of mind someone is in by noting the position of their eyes*, as well as to point your eyes in certain directions to access the most helpful state of mind for the task at hand. See and note down what works for you. 
  • Repetition is the mother of skill. 
  • Use the swish pattern, the sudden replacement of negative internal representations with positive ones. Remember, speed & repetition make this easier. 
  • Syntax: everyone uses auditory, kinaesthetic or visual submodalities but tend to use one over the others. Effective leaders learn to use all 3 well. To communicate with others, determine the submodality they use by listening to the language they use. 


(basically how to predict what others are thinking. NOTE: these are for average right-handed people and thus may work differently for others. See what works for you)


Visual Constructed (imagining stuff to see)

Visual Remembered (remembering stuff that’s been seen)

Auditory Constructed (imagining stuff to hear)

Auditory Remembered (remembering stuff that’s been heard)


Kinaesthetic (movements, feelings, sensations)

Auditory Internal (listening to the “inner voice”)

And yes I drew those myself.


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