How to be a powerful ‘black’ person – summarised principles part 3

This is a continuation of the first posts, How to be a powerful ‘black’ person parts 1 & 2.

  • It’s possible to see out worst problems as our greatest opportunities, as long as we’re willing to go outside our traditional patterns of perception. There are 2 ways to do this:
  • Context reframing = showing how one behaviour that’s bad/ upsetting in one situation is good/ pleasing in another.
  • Content reframing = taking any event and altering its meaning to you.
  • Reframing can also be done on an interpersonal level; that’s pretty much the whole point of advertising.
  • Note: if trying to change someone’s behaviour, whether your own or someone else’s, it’s important to ensure the new behaviour preserves or outdoes the benefits of the old.
  • Anchors = sensory stimuli linked to a specific mental state. It can be a phrase, word, touch, object, anything, and can affect any of the senses. With conscious anchoring you can produce a constant mechanism with which to put you  in a desirable state, and produce results far greater than the effort needed to do them!


  1. Have the person in a fully congruent state (INTENSITY),
  2. Provide the chosen stimulus at the peak of that state (TIMING),
  3. Ensure the stimulus is unique (UNIQUENESS),
  4. Keep practising it precisely to make it work (REPLICATION).


  1. Identify specifically what you want an anchor for and what state would best help you to achieve it,
  2. Identify your current state,
  3. Use verbal and nonverbal communications to achieve the desired state,
  4. Determine when you’re at the peak of that state* and give the anchor,
  5. Test it by changing state then using the anchor to ensure it produces the desired state again.

* by noting your breath, eye motions, posture, skin tone, muscle tension, pupil size & lower lip size.

Note: Anchors can be stacked, strengthened by combining multiple desired states in 1 anchor!

Note 2: Anchoring happens constantly (via media, news, etc), therefore being aware of how to make your own can protect you from ‘random’ mental fluctuations.

Note 3: You can use more  than 1 anchor simultaneously. For example, if you’ve been locked in a negative state you can use one to oppose it by triggering it at the same time, so when either anchor is used (+ve or -ve) your brain has a choice. It will almost always choose the +ve.

  • Prioritising your values & putting them into hierarchies is the way to judge success & progression properly.
  • Differentiate between ends values (emotional states to have or avoid, the driving forces of all behaviour) & means values (instruments used to achieve them).


  1. What’s most important to you in your life?
  2. Rearrange your answers in order of importance/ priority.
  3. What states would you most want to avoid?
  4. Rearrange your answers in order of importance/ priority.
  5. Examine your rules for your values (what makes you feel like you’ve fulfilled a value or not?).
  6. Make new rules to achieve +ve values and avoid -ve ones.

Remember that knowledge is only POTENTIAL power. ACTION is what makes the difference.


  1. Learn how to handle frustration.
  2. Learn how to handle rejection.
  3. Learn how to handle financial pressure.
  4. Learn how to handle complacency.
  5. Always give more than you expect to get.

Note: Success is a process & a way of life.

  • One constant of modernity is persuasion. That’s what advertising is all about! Using anchors for visual & auditory, & maybe even kinaesthetic.
  • Learn to give value first, that’s the best way to persuade someone. What can you do for others, now?
  • All human problems are behavioural problems.
  • To really make a difference, learn to be a leader by learning to persuade people. Keep in mind that the world is run by persuaders.
  • Unlimited power is the power to use what happens to you to your advantage, favourable & unfavourable.
  • Be around people who inspire you to improve.

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