Slumping sales of hair relaxers among African-American women tell the story: More women are opting to forgo chemicals and go natural. But it’s the anecdotal evidence that conveys the real message.
In less than a year, the Boston Naturals Hair Meet Up Group has grown from 200 to 800 active members. Experts are reporting a bump in the number of women looking to go natural, particularly over the past two years. The Boston group is no anomaly. Most major cities now have groups for women who dub themselves “naturals,” or are considering going natural. A look at the website My Natural Hair Events shows dozens of gatherings, and video blogs on YouTube are filled with advice on styling natural hair.
Modjossorica Elysee, the 28-year-old head of the Boston Naturals, says the growing interest in chemical-free Black hair is not simply a trend.
“I see a lot of women who have…
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