Consuming Kids: the Commercialization of Childhood
Adriana Barbaro & Jeremy Earp 2008
The Commercialization of Childhood is about the constant, insidious targeting of American children with corporate marketing.
The US is the only country in the industrialized world that refuses to regulate children’s advertising. In 1984 the Reagan administration stripped the Federal Trade Commission (FTC) of any ability to regulate any children’s advertising or programming. Starting from age three or earlier, American children are bombarded with an average of 3,000 commercial messages a day. Because children under twelve lack the critical faculties to recognize deception, this constant bombardment with pro-consumption messaging has a profoundly negative impact on their psychological development and physical health.
The Nag Factor
Most child marketing is centered around what public relations specialists call the “nag factor” – children’s ability to make their parents miserable if they don’t buy them want they want. In addition…
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